Danish Eyewear Company ProDesign dares to let the unmistakably Danish sense of relaxed humor shine through everything from products to marketing campaigns to customer relations. Always aiming at following the latest trend in fashion at a very early stage the company’s products represent genuine Danish Design in terms of high quality and pure style. Featuring frames in titanium, metal and acetate, the collections put the accent on striking designs, innovative materials and vibrant colors.
Headquartered in Denmark yet with a distribution and sales network that reaches round the world, ProDesign brings the essential spirit of Danish design and lifestyle values to the global eyewear market. After 30 years of solid experience with a customer base now measured in thousands, ProDesign is both an experienced, well-established eyewear manufacturer and a modern, rejuvenated company.
ProDesign is right now experiencing a dynamic growth worldwide and is not afraid to push limits when being creative. The company has always been known to put the accent on colors in particular and believe strongly in the current trend of color and contrast. However the expression value of the products is always visible yet never overstated – a frame can be expressive without being dramatic.
Wanting to be serious yet with a twinkle the company philosophy is to focus on loyalty and team spirit when committing to new partners. By offering customized marketing campaigns and instore events ProDesign wants to be more than just another supplier of eyewear. By having close links with their partners ProDesign signals a desire to create success as a team. Loyalty and great chemistry among partners play an important role in this process and the informal tone of communication is reflected in internal relations with employees as well as external relations with partners. ProDesign is always looking to reproduce this accommodating approach to life in all aspects – the general idea behind the company’s marketing campaigns in particular is based on a desire to let the “joy of life” speak for itself.